Private Investor Brief
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A premium medical and concierge performance practice — built for those who measure life in outputs.
A clinically grounded experience delivered with the polish of a private members' club — neither a clinic nor a spa.
Built for clientele who measure life in outputs — energy, longevity, recovery, edge. Optimization, not maintenance.
Discreet, high-touch, end-to-end. The patient is known by name, story, and goal — every visit, every time.
From the curb through the consultation, every touchpoint is designed to feel deliberate, discreet, and unmistakably premium.
A private launch leveraging the founder's network — manufacturing exclusivity from day one rather than buying it later.
Word-of-mouth from satisfied members is the primary engine, augmented by paid digital and curated local partnerships.
An education-first sales process and a high-touch onboarding that earns trust before it asks for commitment.
Recurring revenue through ongoing optimization protocols — predictable economics paired with a premium experience.
Restrained, deliberate, and unmistakably premium — a brand that signals belonging rather than shouting for attention.
Every operational detail — scheduling, follow-up, communication — engineered to feel effortless to the member.
Founder-led acquisition through trusted relationships. Establish the experience, refine the protocols, prove the model.
Layered acquisition: targeted digital, local partnerships, and a referral flywheel powered by an early member base.
Operational leverage, capacity expansion, and disciplined optimization — growth without sacrificing the concierge promise.
Marine Corps veteran. Twenty-one years in the Permian Basin oil & gas service industry. Senior sales executive responsible for a fourteen-person team and over $130M in annual revenue. Precision Nutrition Certified Coach. Founder of Thrive Wellness.
Shane Workman is a long-time Midland resident and lifelong operator. He served four years on active duty in the United States Marine Corps before transitioning to a seven-year career in outside sales, after which he and his family settled in Midland, Texas. Over the past twenty-one years, Shane has built his career in the oil and gas service industry, holding progressive operations and sales leadership roles with only two companies. He currently serves as U.S. Sales Manager for a large private directional drilling company.
The vision for Permian Peak Performance is grounded in Shane's own transformation. Five years ago, frustrated with his fitness, energy, and overall health, he partnered with a coach whose program reshaped his approach to training, nutrition, and recovery. Over the four years that followed, Shane expanded that journey into structured hormone optimization and peptide therapy — the combined effect of which he describes as life-changing.
Through Thrive Wellness, his coaching practice, Shane has helped hundreds of men find balance through strength training, nutrition, and lifestyle change. Permian Peak Performance is the clinical evolution of that work — purpose-built to bring structured medical optimization to the men and women of the Permian Basin under licensed clinical supervision.
The discipline of a Marine, the operating rigor of a senior sales executive, and the conviction of someone who has lived the transformation he now intends to deliver.
Texas operates under one of the strictest Corporate Practice of Medicine doctrines in the country. The Company will use a three-entity Management Services Organization model — the well-established structure used by virtually every non-physician-owned medical practice in the state.
Investor capital is aggregated through Investor Holdings LLC, which holds a 30% interest in Permian Peak Performance, LLC — the Operating Company that owns the brand, technology, and non-clinical operations. Profit accrues here.
A separate Texas professional entity, Peak Performance Medical, PLLC, employs all clinical staff and is owned 100% by a licensed Texas physician serving as Medical Director. Patient revenue lands here first, with the Operating Company compensated by a fair-market-value management fee.
The complete structure, economic flow, and risk disclosures are detailed in the Confidential Investment Memorandum, which is available to qualified prospective investors upon request.
This brief is the beginning of a conversation, not the end of one.
Investment opportunities in Permian Peak Performance are extended privately and on a selective basis. To request a detailed offering memorandum, discuss participation, or schedule an introductory conversation, please reach out directly.
All inquiries are held in strict confidence. Materials shared upon request are intended for accredited investors and qualified individuals only.